One of the things that motivates us at Filtrbox is helping solve the problem of information overload. There is a difference between “nice to have” information and “must-have” information. The ability to separate the two, and consume it accordingly is surprisingly difficult. If you are reading this, you probably spend enough time online to have that uneasy sense that there are a million other sources, articles, or conversations happening online that you might be interested in, or even REALLY need to know about.

Blogs and the social Internet movement as a whole have exacerbated the problem by creating an opinion layer on top of the core news and activity that drives much of this chatter. There is a ripple effect, much like a rock being thrown into a pond, where a core story or piece of news gets picked up and reposted with opinion and commentary. Some of this meta-info is really valuable and the authors are highly influential. Sometimes, it’s just noise. This noise will continue to grow to a roar over time, and it is already eroding the efficiency that search, broadband, and news alerts were meant to give us in the first place. We (Filtrbox) are focused on restoring Information Efficiency by creating tools that filter out the “must-have” side of the information stream and bring it to you. To us, there is a big difference between picking off articles in an RSS reader or portal that look relevant to your interests, and processing a “must-read” list of daily intelligence.

This entry was posted on Wednesday, August 8th, 2007 at 5:33 pm and is filed under buzz. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.