We are pleased to take the wraps off of a great addition to Filtrbox. Thanks to the addition of BackType, Filtrbox now connects and organizes conversations from over 20,000 blogs, social networks, and other social media. Proactive market intelligence is all about being armed with the latest and greatest data so that you can engage better and understand what people are saying, as it happens. Working with BackType made a ton of sense as they do a great job of collecting and organizing the comments from all over the blogosphere (as well as other social media sources) and attributing them to an owner. Full disclosure: both companies are backed by True Ventures, but that is not why we decided to work together.

Filtrbox already monitors millions of online sources including news outlets, the blogosphere and Twitter. Adding BackType to the service addresses an area we’ve been wanting to bolster for awhile, which is the conversations that happen in comment threads on posts and in social media. As you probably know, comments are, by nature, fragmented snippets of information or opinion spread all over the web. Often times there are great nuggets of info (or harsh words) buried 65 comments deep on a popular post. BackType does a great job of organizing and connecting these conversations, and because they also associate the comment with a person, we are able to further Filtr out the noise and deliver critical mentions you would have otherwise missed. Now you can sleep a little better at night knowing that Filtrbox is going that much deeper into the web to bring you the market intelligence you need to stay ahead of the game.

The integration is already live, and you will see articles that come from BackType contain a prefix in the tile with the text “COMMENT:”

As long as you have blogs enabled as a source type in your Filtrbox account, you’ll begin to see these if your Filtrs come up with a hit in a comment. We started to see the benefit of having BackType integrated the minute we enabled it on our development servers; almost immediately we began to discover mentions we would have otherwise missed. Now that its released we hope you see the same.

Here is the full SMR if you’d like more information or a press contact. (PR-speak for social media press release).

As a reminder, Filtrbox offers free 14 day trials of the service. Just sign up here and get started!

Tags: backtype, blog, comments, conversations, true ventures

This entry was posted on Wednesday, April 15th, 2009 at 7:21 am and is filed under company news, product info. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.