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Archive for September, 2009

Product Info: Blogspot now whitelisted & how to manage it

Thursday, September 17th, 2009

Up to this point, Filtrbox has been blocking content coming from Blogspot.com due to the significant percentage of spam/splog content found on that domain. Our research found that the noise from spam blogs on Blogspot overwhelmed the quality blogs by a significant margin. We’ve enhanced our domain blocking filters so you can now block individual sub-domains (or the entire domain!), which allows us to enable access to Blogspot, while giving you the control to block noisy or spammy blogs. As of today, access to all Blogspot.com content will be automatically enabled for all Filtrbox accounts.

How to manage blogspot.com or sub-domains:

  1. Log into your Filtrbox dashboard
  2. Navigate to the Account tab
  3. Click on the “Blocked Domains” section
  4. Click on the “Add Domain” button and enter “blogspot.com” on the new line OR
  5. Click on “block domain” in the article viewer on a specific article. This will block that domain/sub-domain.

Let us know if you have any questions or need assistance getting your blacklist fine-tuned.

Webinar Series: Blending social media and traditional marketing - presented by Filtrbox and Stage Two Consulting

Monday, September 14th, 2009

When everyone’s a twitter about social media, how do companies adjust to the changing role of marketing in an era of social media vs. traditional marketing, interactive vs. traditional media, and real time consumer feedback? Does your company need to have a presence on Facebook? Should you be hiring someone to Twitter instead of using direct mail – or should you use both? Although some companies have embraced social media marketing very successfully many are still wondering where to even start, and how to integrate into existing programs.

Join us and Stage Two Consulting on September 18th at 1 PM ET/ 10 AM PT for a complimentary webinar— as we discuss how social media marketing and traditional marketing integrate, how your company can leverage social media, along with best practices, how to listen, monitor, engage and interact, with highlights of specific case studies.
During our 60 minute seminar you will learn how to build a basic framework for social media activities within your organization, as well as:

  • The evolution of marketing
  • Traditional marketing vs. Social media marketing
  • Looking ahead - blending social and traditional marketing
  • How do we get there?
  • Listening, monitoring, engaging
  • Everyone doesn’t need a Facebook page
  • Opt in via Twitter: is Twitter the new Direct Mail?
  • Micro Blogs
  • Best practices
  • Case Studies
  • Q&A

Sign up!