Breaking: Filtrbox and E SOURCE Join Forces to Bring Social Media Marketing Strategies to the Utility Industry
Saturday, October 3rd, 2009
We have some exciting news to share! Filtrbox and E SOURCE are working together to provide North American utilities with strategic social media guidance, supported by a robust monitoring, analysis and engagement platform. Utilities, like many other industries, are starting to embrace social media as a way to effectively communicate with their customers, via tools such as Twitter, YouTube, and corporate blogs.
Working with E SOURCE on this project has been great. We are glad to see the Utilities starting to better leverage social media. We think proactive social media listening and engagement will greatly benefit the companies that fully embrace it, especially in times of service problems or ongoing issues. E SOURCE is also leveraging our TwitterRank technology to assess who the most influential Utilities are on Twitter.
“Although social media is a relatively new space, utilities are learning that they can effectively leverage these evolving channels to better serve their customers, manage their brands, and increase satisfaction levels,” said Matthew Burks of E SOURCE. “An integrated social media strategy has strong potential benefits; however, even the first step of listening can provide invaluable insight into public opinion and critical brand and operational concerns. By teaming with Filtrbox, we give our utility clients the ability to monitor, analyze and, if appropriate, engage in relevant real-time online conversations.”
More about E SOURCE: They have been providing unbiased, objective energy business intelligence to over 300 utilities and large energy users for more than 20 years. Our research analysts and consultants are among the best minds in the business, delivering significant and timely research that equips our customers with the right information at the right time to make better, faster decisions. We predict and address trends, technologies, and problems related to energy efficiency, utility customer satisfaction, program design, marketing, customer management, and sustainability.
Link to press release on PitchEngine: Filtrbox and E SOURCE Join Forces to Bring Social Media Marketing Strategies to the Utility Industry



